Faculty Research Profile
Min Chung Kim
학력
2008: PhD, Marketing, McCombs School of Business, University of Texas at Austin
2003: MA, Applied Statistics, University of Michigan, Ann Arbor
2001: BBA, Business Administration, SungKyunKwan University
주요 경력
2017~ Present: Associate Professor, UNIST
2015~2016: University of Hong Kong, Faculty of Business and Economics, Assistant Professor
2008~2015: Hong Kong Polytechnic University, Faculty of Management and Marketing, Assistant Professor
수상/학회/외부활동
Memberships
Associate Editor, Psychology & Marketing (SSCI journal, ABS: 3, IF: 8.9 [L1])
Awards
2011/2012: Faculty Prize in Research Excellence, from the Dean of Faculty of Business at Hong Kong Polytechnic University
Honors
2018: Best Paper Awards in 2018 APAIB-UNAI Joint Conference
2017: Best Paper Awards in Academy of Asian Business Review
2008: Finalist for 2007 MSI/H. Paul Root Award. MSI/H.
2007: AMA Sheth Doctoral Consortium Fellow
2006: Houston Doctoral Symposium Fellow
전략적 마케팅과 기업가치
Strategic Marketing and Firm Value
"Strategic Marketing and Firm Value" 연구실은 기업의 다양한 마케팅 전략과 사회적책임(Corporate Social Responsibility: CSR) 활동이 기업 가치 및 위험에 미치는 영향을 연구합니다. 또한 최고 경영진(Top Management Team: TMT)의 특성이 전략적 의사 결정 및 성과에 미치는 영향을 연구합니다. 특히 본 연구실은 IT 및 AI기반 마케팅 전략이 기업 가치 및 위험에 미치는 영향을 분석하는 연구를 바탕으로 그 연구 영역을 확장해 나가고 있습니다.
This "Strategic Marketing and Firm Value" research lab studies firms' different marketing and corporate social responsibility (CSR) strategies and their impacts on firm value and risk. This lab also examines how the characteristics of executives in top management team (TMT) influence strategic decisions and their performance implications. This lab extends its research scope to IT- and AI-based marketing strategies and their effects on firm value and risk.
This "Strategic Marketing and Firm Value" research lab studies firms' different marketing and corporate social responsibility (CSR) strategies and their impacts on firm value and risk. This lab also examines how the characteristics of executives in top management team (TMT) influence strategic decisions and their performance implications. This lab extends its research scope to IT- and AI-based marketing strategies and their effects on firm value and risk.
연구분야
전략적 마케팅과 기업 가치 / Strategic Marketing and Firm Value
Strategic Marketing and Firm Value
연구 희망분야
IT/AI기반 마케팅 전략의 효과에 관한 연구 / IT- and AI-based marketing strategies and their effects on firm value and risk.
IT- and AI-based marketing strategies and their effects on firm value and risk.
연구주제
마케팅 전략, 인공지능 기반 마케팅, 메타버스, 기업 가치, 기업 리스크, 광고비, R&D, 기업의 사회적 책임
Marketing Strategy, AI-based marketing, Metaverse, Firm value, Firm risk, Advertising, R&D, Corporate Social Responsibility
Marketing Strategy, AI-based marketing, Metaverse, Firm value, Firm risk, Advertising, R&D, Corporate Social Responsibility
국가연구개발사업 기술 분류체계
국가과학기술표준분류
SC. 경제/경영 > SC10. 마케팅 > SC1001. 마케팅전략
논문
Cuili, Qian, MinChung Kim*, Riki Takeuchi, and Seungrae Lee (2024), “A Multilevel Model of Expatriate Staffing and Subsidiary Financial Performance: An Expanded Fit Perspective,” Journal of International Business Studies, 55(1), 110-120.
Kim, MinChung*, Guiyang Xiong, and Kwangho Kim (2018), “Where does Pride Lead? Corporate Managerial Hubris and Strategic Emphasis,” Journal of the Academy of Marketing Science, 46(3), 537-556.
Kim, MinChung* and Leigh McAlister (2011), “Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Salesforce, Contingent on Spending Level for Advertising,” Journal of Marketing, 75(3), 68-85.
McAlister, Leigh, Raji Srinivasan, and MinChung Kim (2007), “Advertising, Research and Development, and Systematic Risk of the Firm,” Journal of Marketing, 71(1), 35-48 (MSI Paul H. Root Award Finalist).
특허
특허명: 대상을 설명하는 텍스트 데이터에 기계 학습 모델을 적용하여 생성된 벡터 그래픽 커맨드를 이용하여 대상을 표현하는 이미지를 생성하는 방법 및 장치
발명자: 김민중 김태환
특허년월: 2023년 2월